WHO WE ARE
Consortium is a communications and
brand-building agency based in Auckland,
We have all the capabilities of a fully integrated ad agency but are different in that we focus on building long-term business value for our clients. We do this by working with clients to foster a deep understanding of their business drivers and strategic vision. We believe that when businesses plan for the future, they’re much more likely to succeed today. And often that future starts with a simple, beautiful and actionable big idea. Big ideas lead to the right work, the great work, and the largest results.
Paul Shale, Director, Consortium
Paul founded Consortium in 2003.
Paul’s marketing communications career includes time at DDB, Saatchi & Saatchi, Colenso BBDO, and Publicis Mojo in Auckland; Clemenger BBDO and Publicis in Sydney; and Saatchi & Saatchi in Wellington. Before founding Consortium, Paul was on the Board of Saatchi & Saatchi New Zealand.
During that time Paul has worked with hundreds of top New Zealand and global businesses. His belief is that expert marketing campaigns must be targeted to the achievement of key client objectives to ensure top outcomes for clients.
Paul has a Bachelor of Commerce and Law (Hons) from Auckland University and worked for Russell McVeagh, Deloitte and Auckland Airport prior to commencing his marketing communications career.
Ralph Brayham, Director, Consortium
Ralph is a senior executive with a passion for developing and executing best in class business performance.
For more than 20 years he has worked for organisations including Apple, Telecom New Zealand and Toshiba. Most recently he has consulted within the travel, media and communications, finance, energy and entertainment sectors.
Ralph's belief is that companies need to be great, not lucky - great comes from superior strategy and leadership, and an unwavering focus on what will make the most difference.
Ralph's speciality lies in business transformation, building consumer preference, sales, marketing, product development and the management of large capital programs. Based on this is the understanding that good ideas and creative are derived from a deep understanding of the client's key business objectives and market strategy.
Ralph has an MBA from the University of Otago and an undergraduate degree from the University of British Columbia.
A little bit about our history:
We kicked off in 2003 and were quickly noticed for our work on 42 Below.
We launched an office in New York.
We had babies.
We closed the office in New York.
We started some other businesses.
The recession was interesting.
We didn’t grow.
The recession was less interesting.
2012. Year of the Re - Restructure, refocus and reinvigoration.
Better this time, like Steve Austin.