WHO WE ARE
Consortium is a communications and
brand-building agency based in Auckland,
New Zealand.
We have all the capabilities of a fully integrated ad agency but are different in that we focus on building long-term business value for our clients. We do this by working with clients to foster a deep understanding of their business drivers and strategic vision. We believe that when businesses plan for the future, they’re much more likely to succeed today. And often that future starts with a simple, beautiful and actionable big idea. Big ideas lead to the right work, the great work, and the largest results.
Our People
Consortium’s leadership team is comprised of Paul, Ralph and Brett. Each of whom bring years of experience inside and outside of the client and ad agency worlds. The larger Consortium team usually includes about 30 specialists covering a wide range of expertise. On any one day at Consortium you might run into a Java script developer, creative technologist, director, helicopter pilot, dog, data artist, or Arduino specialist, just to name a few. Beyond the core team on any given client, Consortium's staffed based on the specific needs of our client’s tasks at hand. That way we stay nimble, kinetic and easily scalable.
Paul Shale, Director, Consortium
Paul founded Consortium in 2003.
Paul’s marketing communications career includes time at DDB, Saatchi & Saatchi, Colenso BBDO, and Publicis Mojo in Auckland; Clemenger BBDO and Publicis in Sydney; and Saatchi & Saatchi in Wellington. Before founding Consortium, Paul was on the Board of Saatchi & Saatchi New Zealand.
During that time Paul has worked with hundreds of top New Zealand and global businesses. His belief is that expert marketing campaigns must be targeted to the achievement of key client objectives to ensure top outcomes for clients.
Paul has a Bachelor of Commerce and Law (Hons) from Auckland University and worked for Russell McVeagh, Deloitte and Auckland Airport prior to commencing his marketing communications career.
Ralph Brayham, Director, Consortium
Ralph is a senior executive with a passion for developing and executing best in class business performance.
For more than 20 years he has worked for organisations including Apple, Telecom New Zealand and Toshiba. Most recently he has consulted within the travel, media and communications, finance, energy and entertainment sectors.
Ralph's belief is that companies need to be great, not lucky - great comes from superior strategy and leadership, and an unwavering focus on what will make the most difference.
Ralph's speciality lies in business transformation, building consumer preference, sales, marketing, product development and the management of large capital programs. Based on this is the understanding that good ideas and creative are derived from a deep understanding of the client's key business objectives and market strategy.
Ralph has an MBA from the University of Otago and an undergraduate degree from the University of British Comumbia.
Brett Landry, Creative Director, Consortium
Brett's creative career began in the United States where he spent time with DDB in San Francisco and was recognized at The Effie Awards, One Show and Cannes.
Over the course of his career Brett has worked across the automotive, health & beauty, finance, FMCG, tourism, and pharmaceutical industries.
In Los Angeles, Brett worked for David and Goliath, producing fully integrated campaigns for clients including Kia Motors, Universal Studios, Bacardi, 42 Below Vodka.
His television work for Kia soon was leveraged by Hyundai (Kia's parent company) when he was asked to lead work on the famous 'Think about it' campaign at Innocean Worldwide in Huntington Beach. There, he worked in partnership with Apple to develop the world's first fully interactive iPad owner's manual, for the Hyundai Equus luxury vehicle launch. His TV work for Hyundai was also showcased during the Superbowl, Acadamy Awards and the 2010 Fifa World Cup.
Brett is a graduate of the Virginia Commonwealth University Brand Center in the States, where he studied copywriting and earned his M.S. in Mass Communication.
A little bit about our history:
We kicked off in 2003 and were quickly noticed for our work on 42 Below.
We grew.
We launched an office in New York.
We had babies.
We closed the office in New York.
We grew.
We started some other businesses.
The recession was interesting.
We didn’t grow.
The recession was less interesting.
2012. Year of the Re - Restructure, refocus and reinvigoration.
Better this time, like Steve Austin.